Thursday, January 6, 2011

I just had a holy shit moment.

Next Restaurant will serve four menus per year from great moments in culinary history – or the future. Our team of chefs will investigate, test, refine, and present authentic menu interpretations from cultures, places and times. Depending on the cuisine, meals will be 5 to 6 courses and will include food, beverage pairings, and service.

It'll also be startlingly affordable, given the restaurant's pedigree. An entire prix fixe will cost between $40 and $75, with wine costing an additional $25--far less than one might expect. The movie format of the trailer works especially well given Achatz's star power and his food, which is designed to be as entertaining as it is tasty. Perhaps his best-known dish, the first bite Alinea ever served, is a play on the classic PB&J sandwich--"a single peeled grape, still on the stem, encased in peanut butter and wrapped in paper-thin brioche." Said Achatz in an interview with Chicagoist:
We really look at the whole thing as a block of time. We can cook individual meals or dishes. But for us, we’re trying to entertain, captivate, insatiate, all of those things combined into one experience for x amount of time. We have you in the chair for between two to six hours. What are we doing with that time? Well, we’re going to try to entertain you.

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